İşbank named the best in Türkiye at the Euromoney Private Banking Awards

​

İşbank returned from the Euromoney Private Banking Awards Ceremony with four awards, including "Türkiye's Best Bank in Private Banking".​​

The Private Banking Awards organized by Euromoney, one of the world's leading financial publications, were presented at a ceremony held in London. In addition to the "Türkiye's Best Bank in Private Banking" award, İşbank also won the "Türkiye's Best Bank for High-Net-Worth (HNW) Individuals", "Türkiye's Best Bank in Discretionary Portfolio Management" and "Türkiye's Best Bank in Private Banking Digital Solutions" awards.

We respond to the needs of private banking clients with personalized wealth management services and financial solutions

Commenting on the award, Suat Sözen, Deputy CEO of İşbank, has stated that they adopt an approach based on understanding the needs of private banking customers accurately and meeting these needs through personalized asset management services and financial solutions. Stating that they have created a co-private branch model in 20 Commercial Specialized Branches in addition to 13 Private Banking Specialized Branches across Türkiye, Sözen said, "This structure encompassing Private Banking Areas within the Commercial Branches enables businesspeople to easily manage their personal and commercial assets under a single roof."

Sözen pointed out that Türkiye's competent teams in private banking, which assess customer needs in the most accurate way with the help of artificial intelligence tools, play an important role in their becoming Türkiye's best bank in Private Banking: "Via an approach that integrates one-to-one and digital banking, we offer the most accurate product and service recommendations for our customers' needs. We also provide our private banking customers with a different experience through the interfaces we have developed within our mobile application İşCep."

We assume a more effective role in portfolio management under our Family Fund service

Stating that they provide "Family Fund" service within the scope of family banking, which enables the management of assets with the involvement of second and third generations and more effective evaluation of opportunities throughout this process, Sözen said, "With the Family Fund, we adopt a business model where all parties win and we assume a more effective role in portfolio management. We also ensure that our clients have access to experts for solutions on various issues such as inheritance planning, will preparation, endowment of savings, and foundation establishment procedures. Through our philanthropic advisory service, we help our customers create a systematic, effective and traceable donation plan for a sustainable future in cooperation with the Darüşşafaka Society and TEMA Foundation"

Providing information about the Privia Concierge Line launched for Private Banking customers, Sözen said, "We offer a wide range of services encompassing from the opportunity to book seats at prestigious events to participation in private dinner events; from tickets and box seats at international sports organizations, concerts and cultural events to reservation opportunities at Michelin-starred restaurants. With the Privia Black credit card, we offer personalized solutions in various areas such as end-to-end travel planning and discounts at museums and cultural events all over the world. Thanks to all these practices in Private Banking, we have recently made significant progress in expanding our customer base and creating sustainable value."

About İşbank Private Banking

İşbank Private Banking offers services through Corner areas at 13 Private Banking Specialized Branches, 20 Commercial Specialized Branches and 2 Retail Branches in Cyprus. In order to manage customer assets in the best way possible and help customers achieve their financial goals, the Bank operates an integrated business model with strong financial subsidiaries within İşbank Group such as İş Asset Management, İş Investment, Anadolu Hayat Emeklilik and Anadolu Sigorta.

Through private investment funds, concierge services, individual loan solutions and Privia Black credit card privileges, products and services are developed to meet customers' financial and lifestyle expectations.

About the Euromoney Private Banking Awards

The Euromoney Private Banking Awards are among the leading award programs in the private banking and asset management industry. Held for more than 20 years, the program recognizes banks that offer private banking services in categories such as high-net-worth (HNW) individuals, family wealth management services, inheritance and succession planning, digital services, portfolio management, and sustainability. Applications are evaluated by a team of industry experts and Euromoney's research team.