İşbank Named Best Digital Bank in Central and Eastern Europe

İşbank has been named the Best Digital Bank in Central and Eastern Europe for the second consecutive year at Euromoney's Awards for Excellence. The Bank also received the “Türkiye's Best Digital Bank" award.

The Awards for Excellence, organised by Euromoney—one of the most prestigious international finance publications—were presented at a ceremony in London.

In the programme, where more than 700 applications from over 100 countries underwent independent assessment across criteria including strategy, financial performance, innovation and customer experience, İşbank was named the best digital bank in both Central and Eastern Europe and Türkiye. The Bank's digital transformation strategy, investments in artificial intelligence and data-driven technologies, innovative applications aimed at delivering a seamless customer experience and performance in digital banking were instrumental in securing the awards.

İşbank Deputy CEO Sabri Gökmenler said, “These awards are a gratifying and tangible indication that our efforts, driven by our vision to become the 'Bank of the Future,' are being recognised." Gökmenler noted that, by placing technology at the centre, the Bank aim to make customers' lives easier and expand access to financial services, and that, in line with the Bank's super-app strategy, they continue to develop İşCep.

Noting that İşCep has reached 16 million customers in 2026 and expanded its range of services to 857 functions, Gökmenler went on to say:

“To improve the ease of use of İşCep, we redesigned the in-app experience,​​​​ drawing on AI-powered analytics and created dedicated panels for areas such as transactions, cards, investments and personal financial management. This structure enables our customers to conveniently access all the services they need from a single point. Approximately 97 percent of transactions at our Bank are completed through digital channels. While providing a personalised digital experience under the 'Your İşCep' approach, our AI-powered assistant, Maxi, supports customers whenever they need it. Having reached more than 108 million interactions to date, Maxi makes banking faster, simpler and more accessible, while also making a significant contribution to operational efficiency. We offer lifestyle-focused services such as My Car, My Home, My Family and My Travel within the My Life section through mini-app partnerships. We also provide end-to-end solutions on İşCep, covering personal financial management, savings and investment transactions, and loyalty programmes."

Addressing the Bank's future plans, Gökmenler said, “We will continue investing in artificial intelligence, data analytics and next-generation technologies, and​​ to deliver a smarter, simpler and more personalised banking experience to our customers."