İşbank is among the top 10 strongest bank brands in Europe.

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Brand Finance, a leading international brand valuation and strategy consultancy, has released its Banking 500 report for 2026, ranking the most valuable brands in the banking sector.

İşbank ranks among the top 10 banks with the strongest brand power in Europe, and has also been named the leader in Türkiye with the highest brand value for the third consecutive year.

İşbank CEO Hakan Aran viewed the bank's inclusion among Europe's top 10 strongest bank brands and its selection as "Türkiye's most valuable bank brand" for the third consecutive time not only as an achievement but also as an increased responsibility.

Aran stated that this ranking, which is based on criteria such as trust, innovation, and customer relations beyond financial indicators, holds a special meaning for them, saying, “Being a part of such evaluations makes us feel that we are on the right track. But what is truly important is to start each new day with renewed enthusiasm to refresh this confidence, to ask ourselves what we can do better for our customers and our country, and to never forget that while we offer these solutions today through the possibilities offered by technology and artificial intelligence, our focus is always on people…"

Noting that the Turkish banking sector stands at a globally competitive position with its technological and financial infrastructure, Aran continued his remarks as follows:

“The way to make a difference in the global arena is to take the competition beyond the country's borders, and to see Turkish fintech companies and players in our fields of operation as partners rather than competitors. Instead of following trends, we strive to be one step ahead; to be on the side that sets the rules of the game. In our second century, as we move towards becoming a globally competitive player operating in a wide geography via our strong digital infrastructure, being among the top 10 banks in Europe and increasing our visibility in the international arena are also valuable in terms of our strategic priorities."

Aran added that international achievements were a reflection of this journey, but the real work was earning customer trust, which had to be re-established every day.​