İşbank wins private banking award from Global Finance

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İşbank has been named “Best Private Bank for Entrepreneurs" globally at the “Best Private Bank Awards" presented by the Global Finance Magazine. During the ceremony hosted in London, İşbank Head of Private Banking Tuba Tepret accepted the award on behalf of the Bank.

Speaking at the ceremony, Tepret noted that the private banking expectations of commercial enterprise owners had changed significantly in recent years. "The rapid transformation in the business world, global competition and digitalization require financial solutions to be designed at the same speed and flexibility. Enterprise owners expect both strategic financing solutions to support the growth of their companies and an integrated service model allowing them to manage their personal wealth within a sustainable and value-oriented approach. High returns alone are no longer enough. Liquidity management, hedging strategies and alternative investment opportunities in line with global trends also inform decision-making processes. AI-driven investment advice, sustainability-themed funds and asset classes with long-term growth potential have increasingly secured a place in the portfolio preferences of business owners. We design our private banking approach to holistically address the financing needs of enterprise owners in both business life and personal life."

Private banking service in commercial branches

Tepret said that in addition to 13 Specialized Private Banking Branches across Türkiye, they created a hybrid private branch model called "Co-private" in 20 Exclusive Commercial Branches, thus reaching enterprise owners more easily, adding that customers were offered tailored solutions combining customers' risk perception, which had constantly been changing in the light of updated data, with insights on developments in national and international markets, legal regulations and tax regulations. Tuba Tepret said,

"Thanks to the private banking areas integrated into our commercial branches, we operate a hybrid service model that combines commercial and private banking services under a single roof. Our business model has been developed with a focus on the private banking needs of business owners and entrepreneurs and enables us to address all the asset management requirements of business owners and their families, whose commercial and personal financial needs are intertwined, at a one-stop shop through a holistic, comprehensive and privileged approach. We aim to maximize customer satisfaction by combining the end-to-end solutions for loans, deposit, foreign exchange and cash management for our customers' business operations with our private banking services and products for their personal asset management."

About İşbank Private Banking

İşbank Private Banking offers services 13 Specialized Private Banking Branches and through dedicated Corner areas at 20 Specialized Commercial Branches and at 2 Retail Branches in Cyprus. In order to manage customer assets in the best way possible and help customers achieve their financial goals, the Bank operates an integrated business model with strong financial subsidiaries within İşbank Group such as İş Asset Management, İş Investment, Anadolu Hayat Emeklilik and Anadolu Sigorta.

Through private investment funds, concierge services, individual loan solutions and Privia Black credit card privileges, products and services are developed to meet customers' financial and lifestyle expectations.​