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İşbank’s Vision, Objectives, and Strategy

Our Vision
“To be the most preferred bank in Turkey by customers, shareholders and employees by maintaining our leading, pioneering, and trusted position.”

Our Objectives

For our customers;

  • To be the bank that is the most preferred service provider in all the sectors and customer groups that we target,
  • To provide our customers complete, reliable, and high quality service by means of our highly competent employees, extensive branch network, and non-branch banking channels,
  • To abide by our high business ethics and principles without exception.

For our shareholders;

  • To consistently increase the value of our shares,
  • To manage risk effectively in whatever we do.

For our employees;

  • To be a preferred employer and offer employees programs and training opportunities that will foster their personal and professional development,
  • To propagate our customer-focused approach among all our personnel,
  • To support and encourage loyalty, assuming responsibility, and creativity,
  • To deploy an employee hiring, evaluation, appointment, and advancement system that is based on competencies and performance and that is fair and trustworthy.

In summary:

 “İşbank’s goal is to consistently increase the value that it creates for its shareholders by being a bank that responds to its customers’ needs quickly, effectively, and with high-quality solutions and that encourages its employees to achieve a high level of performance in their jobs.”

Our Strategy
Our strategy is based on “the Bank Closest to Customers” philosophy in an effort to fulfill our vision and objectives.