İşbank’s Vision, Objectives, and Strategy
“To be the most preferred bank in Turkey by customers, shareholders and employees by
maintaining our leading, pioneering, and trusted position.”
For our customers;
- To be the bank that is the most preferred service provider in all the sectors and customer groups that we target,
- To provide our customers complete, reliable, and high quality service by means of our highly competent employees, extensive branch network, and non-branch banking channels,
- To abide by our high business ethics and principles without exception.
For our shareholders;
- To consistently increase the value of our shares,
- To manage risk effectively in whatever we do.
For our employees;
- To be a preferred employer and offer employees programs and training opportunities that will foster their personal and professional development,
- To propagate our customer-focused approach among all our personnel,
- To support and encourage loyalty, assuming responsibility, and creativity,
- To deploy an employee hiring, evaluation, appointment, and advancement system that is based on competencies and performance and that is fair and trustworthy.
“İşbank’s goal is to consistently increase the value that it creates for its shareholders by being a bank that responds to its customers’ needs quickly, effectively, and with high-quality solutions and that encourages its employees to achieve a high level of performance in their jobs.”
Our strategy is based on “the Bank Closest to Customers” philosophy in an effort to fulfill our vision and objectives.