İşbank in 2009
Throughout 2009, İşbank continued to improve the capability and effectiveness of the Bank’s technological infrastructure as well as the quality of products and services offered to customers.
As a result of efforts aiming to establish a more flexible IT infrastructure, İşbank plans to accelerate the completion of software, product, and service development in line with market conditions.
In order to increase added value for its customers, İşbank conducts intensive business development activities in its operational processes within the framework of quality concept and lean principles.
The objective is to increase added value offered to the customer...
In order to increase added value for its customers, İşbank conducts intensive business development activities in its operational processes within the framework of quality concept and lean principles. These initiatives carried out in 2009 have positively affected the Bank’s operational efficiency and effectiveness, capacity utilization, and transaction volumes.
Intensive technology utilization within the context of service improvement activities
In 2009, İşbank has closely followed developments in technology that can be used within the scope of service improvement activities. In addition, İşbank has conducted activities to integrate tools and systems that will enhance operational productivity and efficiency into its processes.
As a result, İşbank has adopted the following new technological applications in 2009: Smart Pen, Virtual Counter (Gişematik), and Signature Pad. İşbank plans to introduce these innovative practices to all of its branches.
The SmartPen can scan and digitize handwriting when used on specially printed paper. The use of the SmartPen, being a first in the banking sector, has been initiated in some pilot branches. A high rate of customer satisfaction is achieved as the customers just need to complete missing information.
Virtual Counter – Gişematik
The Virtual Counter – Gişematik application allows an employee at the Bank’s headquarters to interact with a customer and complete customer transactions like a teller at a branch via a monitor during times when counters have a high workload volume. This innovative technological application aims to encourage use of alternative distribution channels by customers and to increase customer satisfaction.
İşbank is in the process of integrating the Signature Pad, a qualified e-signature application as part of the objective to obtain transaction approvals in bank branches electronically. With the use of this application, İşbank plans to reduce its scanning and document archiving workload.
İşbank will continue to improve its operational processes with the objective to increase added value offered to customers through a perfect blend of