Brand Finance Plc., in association with the Banker Magazine, launched the third edition of the Global 500 Banking Brands Index, where rankings were made in terms of both brand strength and brand value. Turkiye Is Bankasi ranked 84th and also it is the only Turkish bank among the first 100 banks in the aforementioned list.According to “Global 500 Banking Brands Index”, brand value of Turkiye Is Bankasi increased to USD 1.2 billion from USD 557 million while brand value of the most prestigious banks was falling in the world.

Turkiye Is Bankasi has maintained its leading position and has been a truly global brand going up 106 steps compared to last year's ranking in the Global 500 Banking Brands Index.