OUR VISION
TO BE THE MOST PREFERRED BANK IN TURKEY BY
CUSTOMERS, SHAREHOLDERS AND
EMPLOYEES BY MAINTAINING OUR LEADING, PIONEERING
AND TRUSTED POSITION
OUR OBJECTIVES
FOR OUR CUSTOMERS;
• TO BE THE BANK THAT IS THE MOST PREFERRED
SERVICE PROVIDER IN ALL THE SECTORS AND
CUSTOMER GROUPS THAT WE TARGET,
• TO PROVIDE OUR CUSTOMERS COMPREHENSIVE,
RELIABLE AND HIGH-QUALITY SERVICE BY MEANS OF
OUR COMPETENT EMPLOYEES, EXTENSIVE BRANCH
NETWORK AND NON-BRANCH BANKING CHANNELS,
• TO ABIDE BY OUR HIGH BUSINESS ETHICS AND
PRINCIPLES WITHOUT COMPROMISE.
FOR OUR SHAREHOLDERS;
• TO CONSISTENTLY INCREASE THE VALUE OF OUR
SHARES,
• TO OPERATE WITH EFFECTIVE RISK MANAGEMENT.
İŞBANK’S VISION, OBJECTIVES AND STRATEGY
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İŞBANK
ANNUAL REPORT 2012
1,2,3,4,5,6,7 9,10,11,12,13,14,15,16,17,18,...300