In 2013, İşbank will continue with its
work on data warehouse infrastructure,
further expanding its scope. The scheduled
actions will cover operational as well as
analytical data. Data governance and data
quality processes will be restructured,
and the Bank’s technical competencies in
information management processes will be
further developed.
COOPERATION WITH SUBSIDIARIES IS
IMPROVED FURTHER
In keeping with its strategy of cooperating
with subsidiaries to benefit from scale
economy in reducing costs and sharing
know-how, İşbank carries on various
activities including joint data center, joint
license acquisition, infrastructure and
support services.
In 2012 efforts were ongoing to increase
the activity of SoftTech and İşNet, İşbank’s
subsidiaries in the technology field, within
the group and in the market, and to offer
products and services that create value for
the end users, particularly with regard to
cloud architecture.
CUSTOMER EXPERIENCE IS IMPROVED
THROUGH NEW PRODUCTS AND
SERVICES
Aiming to lead innovation in the banking
sector, İşbank continued to pioneer a
number of initiatives in 2012.
•Leading yet another first in mobile banking
applications with Parakod, İşbank provided
its customers with a tool that allows the
scan of the QR (Quick Response) codes on
the websites of member merchants using
mobile devices incorporating a camera and
internet connection, and do their shopping
without using a debit or credit card.
•Mobile phones are given İşbank contactless
credit card properties, building on another
innovative mobile service designed and
introduced for the new generation wireless
communication technology, NFC (Near Field
Communication). Based on collaboration
with Turkcell, İşbank customers who have
Turkcell SIM cards are provided with the
opportunity to shop, by utilizing the NFC
technology on their mobile phones.
•Based on a new feature, foreign trade
transactions can be electronically
conveyed by corporate and commercial
customers who prefer to conduct their
banking transactions securely by the
use of an electronic signature. These
transactions are received and finalized by
the İşbank system, and transaction results
are transferred directly to the customers’
accounting applications.
INFORMATION TECHNOLOGY
ACTIVITIES THAT REINFORCE
PRODUCTIVITY AND EFFICIENCY
Productivity and efficiency are two vital
imperatives for İşbank. In ongoing efforts,
the Bank carries out information technology
initiatives to reinforce productivity and
efficiency across its service organization and
in all of its processes.
Now featured in more branches, Gişematik
(Virtual Pay-Desk) ensures secure counting
and storage of banknotes and provides up to
50% time savings in pay-desk transactions
at branches. Introduced across 690 İşbank
branches through 2012, Gişematik virtual
pay-desks are expected to be extended
across 950 branches in the first quarter of
2013.
Demonstrating great environmental
awareness, İşbank launched the paperless
banking program in 2012. Via this program,
daily bank receipt printing at branches
has been discontinued with the exception
of absolutely necessary cases, and
transactions are being tracked electronically.
Under the Customer Information
Management efforts, customer data
storage and handling were centralized, and
significant increases were secured in the
speed and strength of transferring new
customer data to the Bank’s system.
Automation of retail loan underwriting
process enabled finalization of cash-
disbursed consumer loan applications
received from İşbank branches in a very
short period of time. Efforts are underway
to extend the application of the new
infrastructure to other types of retail loans.
İŞBANK AND ITS ACTIVITIES IN 2012
NOW FEATURED IN MORE
BRANCHES, GİŞEMATİK
(VIRTUAL PAY-DESKS)
ENSURES SECURE
COUNTING AND STORAGE
OF BANKNOTES, AND
PROVIDES UP TO 50%
TIME SAVINGS IN PAY-
DESK TRANSACTIONS AT
BRANCHES.
56
İŞBANK
ANNUAL REPORT 2012
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