purpose, vehicle and housing loan
customers, and on Credit Card Support
Insurance policies supplied to credit card
holders, grew a remarkable 124% year-
to-year and total premium production
amounted to TL 11.5 million in 2012.
Based on year-end 2012 data, premium
production on whole life policies offered
via Anadolu Hayat Emeklilik expanded 87%
year-on, representing the highest increase
in this department among life insurers.
Critical Illness Insurance products were
added to noncumulative life insurance
products, which commenced selling via the
Internet Branch.
PRIVATE PENSION ACCOUNT – A
POWERFUL CONTRIBUTOR TO
CUSTOMER LOYALTY
Because they provide a foundation for a
long-term relationship with a customer, a
private pension account is a product that
strengthens customer loyalty.
İşbank branches acting as Anadolu Hayat
Emeklilik agencies offer life insurance
products as well as private pension products.
As a result of advantageous campaigns and
marketing activities in 2012, the number of
private pension accounts opened by İşbank
increased by 10% year-on and reached
460,000 at year-end.
IN NON-LIFE INSURANCE PRODUCTS…
In coordination with Anadolu Sigorta,
İşbank organized campaigns to sell non-life
insurance products such as motor vehicle
and house insurance, health insurance and
personal accident insurance as well as policy
renewals.
Working together, Anadolu Sigorta and
İşbank introduced practices aimed at the
provision of the insurance product most
appropriate to the loan extended to loan
customers and at the strengthening of
sales channels, to diversify the insurance
customer portfolio. On another front,
efforts continued for carrying out insurance
transactions via alternative distribution
channels. Personal accident insurance
policies are sold via ATMs; personal accident
insurance, motor own damage, compulsory
earthquake insurance (TCIP) and compulsory
traffic insurance via the Internet Branch;
while the scope of “İş’te Nefes” health
insurance products was expanded with the
addition of the critical illnesses insurance
offered by Anadolu Hayat Emeklilik.
The infrastructure for insurance products
has been fully revamped in 2012, and an
innovative and solid structure was created
whereby customers are able to instantly
obtain policies via branches.
Following the enforcement of the
amendments made to the Catastrophe
Insurance Law, customer information efforts
are actively conducted to raise awareness of
compulsory insurance with special emphasis
on compulsory earthquake insurance (TCIP).
During 2012, İşbank continued to organize
campaigns on elementary insurance
products.
The Bank increased the commission income
generated on insurance products by 38.4%
in 2012.
İŞBANK AND ITS ACTIVITIES IN 2012
THE BANK INCREASED
THE COMMISSION INCOME
GENERATED ON INSURANCE
PRODUCTS BY 38.4% IN
2012.
42
İŞBANK
ANNUAL REPORT 2012
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