CINEMAXIMUM AT 56 LOCATIONS IN 22
CITIES
Under the sponsorship agreement executed
with the Mars Entertainment Group,
movie theaters at 56 locations in 22 cities
have started operating under the name
“Cinemaximum”.
Through Cinemaximums, a new addition
to İşbank’s existing product and service
brands, various campaigns with added value
were organized for credit cardholders and
communication activities were conducted in
relation to film events.
SERVICE RANGE KEEPS GAINING
INCREASED DIVERSITY.
İşbank offers tailored solutions to its
customers with diverse expectations with:
• Maximum Card,
• Maximiles, based on the travel miles
program,
• MercedesCard, based on the travel miles
program and offered to customers who
own a Mercedes vehicle,
• Maximum TEMA Card for environmentally-
aware customers,
• MaxiPara Card, a prepaid card product.
In 2012, İşbank introduced Maximobile, a
service that enables customers to shop
via their mobile phones with the credit
card data embedded in the SIM card, which
employs the Near Field Communication
(NFC) technology. In addition, the necessary
infrastructural revisions have been
introduced to convert cash purchases
into installment-based purchases later
against a certain charge, and thus to
defer them in line with customer needs.
The Installment-Based Cash Advance,
which enables repayment of cash advance
amounts withdrawn from the credit card
in equal installments, made it possible to
perform installment-based cash advance
transactions only against a fee at a certain
ratio, and without any commission or
interest charged thereon.
CREDIT CARD CAMPAIGNS INCREASE
EFFECTIVENESS.
İşbank segments credit card customers
based on the stages of their relationship and
organizes specifically-designed campaigns
to customers at different stages.
Conducting regular customer analyses to
promote the prevalent use of Maximum
Card, İşbank organized personalized
campaigns that will strengthen the value
offered to the customers during the
reporting period.
MODERN SERVICES FROM THE PIONEER
OF THRIFT
From the day it was founded, İşbank has
been in the forefront of efforts to encourage
thrift and to foster an awareness of
saving in society. The Bank contributes to
these efforts through different products
and services that it creates in line with
customers’ needs.
With the launch of “Maximum Tasarruf
Harekâtı” (“Maximum Savings Campaign”)
in 2011 to emphasize the use of credit
cards as a tool for saving, İşbank carried out
complementary campaigns that highlighted
“Kumbara Fonu” (“Money Box Fund”),
“Maximum Emeklilik” (“Maximum Private
Pension”) and “Üstü Kalsın” (“Keep the
Change”) products under the same heading
throughout 2012.
İŞBANK AND ITS ACTIVITIES IN 2012
THROUGH CINEMAXIMUMS,
A NEW ADDITION TO
İŞBANK’S EXISTING
PRODUCT AND SERVICE
BRANDS, VARIOUS
CAMPAIGNS WITH ADDED
VALUE WERE ORGANIZED
FOR CREDIT CARDHOLDERS
AND COMMUNICATION
ACTIVITIES WERE
CONDUCTED IN RELATION
TO FILM EVENTS.
40
İŞBANK
ANNUAL REPORT 2012
1...,32,33,34,35,36,37,38,39,40,41 43,44,45,46,47,48,49,50,51,52,...300