NEED-BASED HOUSING LOANS
In 2012, İşbank continued to strengthen
its position in the housing loans market
through innovative and pioneering practices.
While the entire sector experienced an
increase of 15.4%
(*)
rise in the housing
loans balance in 2012, İşbank expanded
its housing loans balance by 20.1%; in
conjunction, the Bank’s market share rose to
11.1%
(*)
from 10.6%
(*)
. The Bank extended
housing loans to 46,000 customers in the
reporting period, for a total loans balance
of TL 9.5 billion. As a result of cooperations
with the leading construction firms, the
number of contracted in-progress housing
projects rose to 245 at year-end 2012 from
137 at year-end 2011.
INNOVATIVE PRODUCTS ALIGNED WITH
THE LAW ON REDEVELOPMENT OF
AREAS UNDER DISASTER RISK
In view of customer needs that will transpire
under the Law on Redevelopment of Areas
under Disaster Risk, İşbank developed
housing finance loans, called the “Urban
Transformation Residential Construction
Loan,” for financing the construction of new
residential units upon demolition of existing
structures, and the “Urban Transformation
Reinforcement Loan” for financing the
reinforcement of existing structures to make
them earthquake-resistant. Both of these
loans are the first of their kind in Turkey.
Introduced in 2012, the Home Completion
Loan is a new housing loan product
designed to cover costs incurred during the
construction of housing units that have
reached a certain stage in construction.
CAMPAIGNS ORGANIZED IN
COOPERATION WITH AUTO BRANDS IN
2012
To increase the Bank’s share in the retail
auto loan market, İşbank continued to
pursue close cooperation with automotive
brands in the sector and to organize
campaigns with the major automotive
brands active in Turkey.
İşbank’s auto loans balance grew by 14.6%
year-on-year and amounted to TL 1.3 billion
in 2012; İşbank exceeded the average
balance growth of 9.2%
(*)
in the sector.
With the extension of auto loans to nearly
32,000 customers, İşbank increased its
market share to 16.4%
(*)
from 15.6%
(*)
in
2012, and captured leadership in this area.
SCOPE OF “BAYİNET” (DEALERNET)
PLATFORM EXPANDED WITH THE
PARTICIPATION OF NEW BRANDS IN
2012.
Vested in a rapid-response structure to
enable finalization of auto loan demands
on the spot at the dealership, the new
“Bayinet” (Dealernet) application expanded
its scope with the participation of new
brands. The number of authorized dealers
within the system approached 80 during
2012, and growth was achieved in the
number of customers reached via the
system.
İŞBANK IS ALSO THE LEADER IN
GENERAL-PURPOSE LOANS AMONG
PRIVATELY-OWNED BANKS.
In comparison with a 15.9%
(*)(**)
increase
year-on-year in general-purpose loans in
the sector, İşbank grew the balance of this
portfolio by 18.3%
(**)
in 2012. The Bank’s
market share rose in parallel to 11.5%
(*)(**)
from 11.3%
(*)(**)
. İşbank extended general-
purpose loans to 630,000 customers for a
loan balance that topped TL 11.5 billion
(**)
,
maintaining its leading position among
privately-owned banks.
İŞBANK AND ITS ACTIVITIES IN 2012
IN COMPARISON WITH
A 15.9% INCREASE IN
GENERAL-PURPOSE LOANS
IN THE SECTOR, İŞBANK
GREW THE
BALANCE OF THIS
PORTFOLIO BY 18.3% IN
2012.
(*)
Market shares are based on the monthly industry data
(including participation banks and development and
investment banks) published by the Banking Regulation
and Supervision Agency and are calculated excluding
interest accruals and rediscounts.
(**)
Includes overdraft accounts.
38
İŞBANK
ANNUAL REPORT 2012
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