CORPORATE BANKING
Placing special emphasis on building flexible
and long-lasting relationships with its
customers, İşbank actively contributes to
increasing customers’ competitive strengths
and helps them capitalize on growth
opportunities in national and international
markets.
İşbank ceaselessly continues to support
the real sector with a functional product
range and financial solutions tailored
for customers and business lines by
incorporating the latest innovations in the
field of information technology; hence, the
Bank was the top choice of its customers
and reinforced its leadership in the sector in
2012.
In the corporate banking segment İşbank
offers services through 9 corporate banking
branches, 4 of them located in İstanbul,
and all equipped and staffed in accordance
with a portfolio-based, customer-focused
approach to service. The Bank conducts its
corporate banking activities with the aim of
maximizing customer satisfaction.
İŞBANK KEEPS CREATING ADDED
VALUE TO THE NATIONAL ECONOMY.
Based on its consistent and healthy
growth strategy, İşbank in 2012 continued
to channel its funds to its customers’
operations and needs, creating added
value for the national economy along with
its customers. In the reporting period, the
Bank further upgraded its efficiency with
regard to its corporate banking customers,
via implementing strategies formulated
with a particular focus on more efficient
management of the loan portfolio, and
through proactive, swift and appropriate
administrative interventions to counter
market developments.
During 2012, İşbank continued to work
towards accurately analyzing customer
requirements that vary in diversity and
quality according to their respective sectors,
and towards developing specific solutions
that cater to these needs. Along this line,
efforts continued to upgrade the speed
and quality of products and services as
well as the technology, and to develop
customized, innovative products with a view
to maximizing customer satisfaction.
A NEW PRACTICE INTRODUCED BY
İŞBANK: A DEDICATED BRANCH FOR
FOREIGN CAPITAL COMPANIES
In 2012, İşbank opened a specialized branch
designed with a completely different,
dedicated structure to offer service
exclusively to companies backed by foreign
capital. With this specialized branch,
unprecedented in Turkey, İşbank intends to
contact foreign capital-backed companies
in our country as early as possible in their
incorporation stage, accurately identify
those companies’ needs, and serve as a
single point of contact providing information
and service through provision of banking
products and solutions exclusively designed
for foreign-capitalized companies.
Placing firms with international capital
in the spotlight beginning from their
incorporation phase and producing custom-
tailored solutions, İşbank is working towards
making foreign capital-backed companies
feel at home in Turkey.
In investment project finance, İşbank acts
with recognition of its responsibility as the
sector’s leader. The Bank undertakes various
projects that contribute to the development
of national economy through high quality
financial solutions, founded on the Bank’s
own experiences and rational analyses, and
through funds channeled to the real sector.
İşbank transfers substantial resources to
finance acquisition projects that include
privatizations, with a special focus on new
investments in sectors that serve as the
engines of our country’s economy, such
as energy, infrastructure, transportation,
manufacturing and tourism. The Bank
increased its efficiency and upheld its
strong position in this area in 2012.
İŞBANK AND ITS ACTIVITIES IN 2012
UNDERPINNING İŞBANK’S
SUCCESS IN CORPORATE
BANKING IS ITS STRENGTH,
KNOW-HOW, AND DEEP-
ROOTED EXPERIENCE
MADE AVAILABLE TO ITS
CUSTOMERS AS THEIR
PRIMARY SOLUTION
PARTNER, AND THE
BANK’S STANDING BY ITS
CUSTOMERS UNDER ANY
CIRCUMSTANCE.
30
İŞBANK
ANNUAL REPORT 2012
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