İŞBANK SINCE 1924
İŞBANK UNDERTOOK
IMPORTANT DUTIES IN
TURKEY’S NATIONAL
ECONOMIC DEVELOPMENT
IN THE EARLY YEARS
OF THE REPUBLIC AT
A TIME WHEN CAPITAL
ACCUMULATION IN THE
COUNTRY WAS WEAK.
In keeping with its founding mission,
İşbank aimed to accept even the smallest
savings and to put them toward economic
development. The Bank has played a vital
role by fostering a sense of thrift in Turkish
society.
Beginning expansion of its country-wide
branch network upon its formation, İşbank
was also the first Turkish bank to establish
branches abroad, with its first international
branches opening in 1932 in Hamburg,
Germany and Alexandria, Egypt.
In the 1950s, İşbank focused attention on
developing a targeted portfolio of equity
stakes.
As İşbank’s equity participations became
drivers of Turkish industry, the Bank
supplied resources in the form of capital and
financing to a number of business lines with
a particular focus on the manufacturing
industries. In the 1960s and 1970s, İşbank
accelerated the pace of its branch network
expansion at the national level. In the
1980s, the Bank focused on increasing the
number of its international branches.
At İşbank, the 1980s were characterized
by the growing importance of multichannel
banking and the Bank started offering
an even broader range of products to
customers.
In 1982, İşbank introduced the first ATMs
to the Turkish market. Its ATM, named
“Bankamatik” became the generic name for
such machines in Turkey.
İşbank further solidified its position as
the sector’s pioneering bank in alternative
distribution channels when it launched the
country’s first telephone banking service
with its “Blueline” (“Mavi Hat”) product in
1991, and its first online branch in 1997.
In subsequent years, İşbank continued to
progress by enhancing the quality of its
services and by developing products tailored
to customers’ expectations. In parallel with
these innovations, the Bank concentrated
on R&D activities and made maximum use of
new technology.
Sustaining strong and stable growth, İşbank
relocated its headquarters from Ankara to
İstanbul in 2000.
In 2006 İşbank initiated its Customer-
Centric Transformation (“MOD”) program,
aimed at restructuring the Bank with a
customer-focused approach. Under this
program, many projects that resulted in truly
revolutionary changes were successfully
completed.
In line with rapid advances in technology,
İşbank continued to improve its innovative
multi-channel banking network, allowing
its customers to utilize the most suitable
alternative distribution channel to perform
any banking transaction conveniently,
quickly and reliably, 24 hours a day, 7 days a
week.
Based on its objective of attaining a
stronger presence in the global markets,
İşbank closely observed the markets in
Turkey’s neighboring regions. Expanding its
international service network through new
branches, İşbank acquired a Moscow-based
bank in 2011, which began to operate under
the name İşbank Russia. In 2012 İşbank
continued to grow its international service
network.
8
İŞBANK
ANNUAL REPORT 2012
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